Safe & sober campaign in Europe
The Safe & Sober campaign is run by the independent, non-profit European Transport Safety Council (ETSC) with active support from Volvo Trucks. The campaign focuses primarily on politicians, opinion leaders, safety organizations and the transport industry.
The aim is to reduce the number of deaths and injuries in Europe that are caused by drunk driving. A series of debates known as the Safe & Sober Talks were held in selected member states throughout Europe in 2012. As part of the campaign, the Volvo Group and ETSC also aim to identify and support good practices and carry out training programs and educational activities.