Traffic safety campaign in Denmark

Sixty percent of all accidents in which a truck collides with a pedestrian or cyclist is the result of driver’s blind spot. Many of the people injured are children.

In Denmark Volvo Trucks and several other organizations have therefore joined forces in a project designed to teach children how to behave when they approach trucks.

More than 60,000 children throughout Denmark have participated in the course.

The Traffic Safety at Eye Level campaign was launched in 2003 and so far, more than 60,000 children throughout Denmark have participated in the course.