Our material issues
During 2013, we strengthened our approach to CSR and sustainability by conducting a wider and more formal analysis of the Volvo Group’s material issues. This has enabled us to rank the issues that the Volvo Group and external stakeholders consider of highest importance, with customer satisfaction, energy-efficient products, and product safety as key priorities.
Our materiality approach
As a first step, we completed the process internally this year. Colleagues from the Group’s CSR committee, business intelligence, business strategy and management teams assessed and ranked a long list of issues relevant to the Volvo Group’s business success. Employees with close contact and detailed knowledge of eight stakeholder groups completed the assessment from the point of view of customers, employees, potential employees, suppliers, capital market, decision makers, universities and NGOs.
We regard the resulting matrix as a useful tool to guide and inform our CSR and sustainability strategies, actions and communications. We know not all issues will be relevant for all stakeholders, and that priorities will vary by region – such as human rights in emerging markets. We will continue to evaluate issues, and their rankings, as we expand the stakeholder input in our materiality process.