Focus Renault Trucks
A french r/evolution
Renault Trucks has launched a brand new truck series. These new trucks, with their efficient design and Euro 6 engines, have been undergoing development for the past seven years – including radical and exhaustive quality testing.
Something entirely new
According to Hervé Bertrand, Renault Trucks’ design director, the new range is a real break with the past.
– At the same time, we drew inspiration from the best of Renault Trucks to create it. There is still the powerful visual impact of the Renault Magnum and its double architecture, distinguishing the technical part of the vehicle from the cab, combined with all the commercial efficiency delivered by the Renault Premium Long Distance. In addition, we have also had many conversations with drivers, customers and dealers, giving us the insight to meet their needs in every respect, he says.
The front of the trucks is the most characteristic angle with its shape inspired by the Greek letter pi (∏).
– Most of our competitors have chosen to feature radiator grilles in the form of a vase on their new ranges. We have chosen to do the opposite – giving Renault Trucks’ vehicles a broader, more reassuring base on the road, Hervé Bertrand says.
New trucks create great opportunities
The new trucks replace Renault Trucks’ entire product range. Bruno Blin, head of Renault Trucks Commercial, sees great opportunities to capture market shares by offering the perfect tools for its customers to operate their businesses.
– A revolutionary range that sets new standards in terms of robustness, reliability and fuel savings: in fact, everything to make a truck a cost-efficient tool in an increasingly competitive economic climate.
Focus on profitability
Bernard Modat, Renault Trucks’ Global Brand senior vice-president, concludes:
– Even though we are aiming to create pride among drivers with our new range, we haven’t only set out to design ‘beautiful trucks’. In addition, we have focused on developing reliable, profitable ‘working tools’ that are a perfect match for the challenges of cost efficiency in our customers’ activities. These new tools have been created to be centers of profit.