In a changing world
Since the streamlining towards commercial vehicles was initiated more than ten years ago, the Volvo Group has grown into one of the world's largest manufacturers of heavy-duty trucks, buses and construction equipment and is today also a leading manufacturer of heavy-duty diesel engines and marine and industrial engines.
During this time, a number of acquisitions have been made, which have brought economies of scale and increased geographical reach.
Volvo Group has during this time also successfully established itself outside its historical markets of Europe and North America and gained a strong foothold in the growing markets of Eastern Europe, South America and Asia. During 2012, the markets outside of Western Europe and North America accounted for 47% of the Industrial Operations' total sales, compared with 16% in 2000.
Strong market channels
The Volvo Group's products are sold and serviced through wholly-owned as well as independent dealers and service workshops. In order to attain a market position which is strong over the long term, good products are not enough. Of at least equal importance is a finely-meshed network of dealers and service points that can support customers in demanding transport and construction businesses. A testament to the strength of the Volvo Group's distribution and service network is the market positions that have been attained. The table to the right shows the truck brands' combined market shares in heavy-duty trucks in a number of important markets.
On the following pages there is more information about the development on important markets and on some of the Volvo Group's investments and successes on them.