Cost savings and measures to improve cash flow were implemented consistently. Breakeven levels were reduced considerably and maintained at the new levels through consistent cost discipline. Non-European markets recovered strongly led by South America, where Brazil proved extremely successful and profitable due to the company’s strong position and presence. Combined with improved demand in parts of Europe, this resulted in the company being able to rehire personnel. In North America, demand for trucks for long-haulage transports increased successively throughout the year.
In 2010, the challenge comprised responding and adapting delivery capacity to rapidly rising demand. This was achieved through beneficial collaboration between employees and suppliers, which resulted in significantly increased deliveries and growing market shares. Also, delivery times were kept relatively short.