By selling products with different brands, the Volvo Group can penetrate many different customer and market segments in mature markets as well as growth markets.
The Volvo brand, which has been built up over decades, is one of the world's best known and respected names within trucks, buses, construction equipment, marine engines, industrial engines and in the aviation industry.
Mack is one of the most well-known truck brands in North America, while Renault Trucks holds a special position in Southern Europe. The UD brand is one of the biggest in the Japanese truck market.
Prevost sells coaches and Nova Bus city buses in North America.
The Volvo Group also sells construction equipment under the SDLG brand mainly in China, and through joint-venture companies, trucks and buses under the Eicher brand mainly in India and buses under the Sunwin and Silver brands in China.