Overall strategies

The majority of the Volvo Group's customers are involved in commercial transport-related operations. They place high demand on both products and services.

The market is characterized by intense competition where customer satisfaction is a key factor as it lays a foundation for future sales and future profitability. The Volvo Group’s strategy is based on customers’ requirements and is focused on profitable growth, product renewal and internal efficiency.

Customer requirements
The Volvo Group's products and services offer high performance characteristics, quality, safety, flexibility and a favorable total economy. Customers are offered solutions adapted to their operations regardless of whether they involve a single product or a complete solution.

Products, services and complete solutions are developed in close cooperation with customers with the goal of contributing to improving the customers’ productivity and profitability, and thus creating value for the customer. Volvo strives to increase the penetration and proportion of sales coming from services and soft products, with an offer consisting of financing, insurance, various forms of service contracts and spare parts, superstructures and attachments.

In the past few years, the Volvo Group has intensified its relationships with key customers. The advantages are many. The Group can support customers’ development in an even better way than previously, and intensified relationships result in increased penetration of both the product and the service range. The extended offering creates advantages for both the Volvo Group and its customers.