Market shares

In the first half of 2010, the Japanese market was positively affected by the scrapping premiums for old trucks if owners concurrently invested in new, greener products. Since UD Trucks had a substantial percentage of trucks that met the new environmental requirements, the company captured market shares. When the scrapping premiums ceased in August, demand weakened. The total market for heavy-duty trucks rose 29% to 24,453 vehicles (18,889). During the year, UD Trucks had 22.2% of the Japanese market for heavy-duty trucks compared with 23.3% in 2009.