In the first half of 2010, the Japanese market was positively affected by the scrapping premiums for old trucks if owners concurrently invested in new, greener products. Since UD Trucks had a substantial percentage of trucks that met the new environmental requirements, the company captured market shares. When the scrapping premiums ceased in August, demand weakened. The total market for heavy-duty trucks rose 29% to 24,453 vehicles (18,889). During the year, UD Trucks had 22.2% of the Japanese market for heavy-duty trucks compared with 23.3% in 2009.