For Mack, the ongoing weakness in the construction segment remained a significant challenge. Despite essentially no market for the dump and mixer trucks that are core to its business, the brand finished the year with a U.S. retail share equal to 2009, reflecting a determined effort to increase volumes in other segments.
Mack maintained its longtime leadership position in low cabover straight trucks used primarily in refuse applications. The brand also moved from the number four to the number two position in the day cab and small sleeper segment of the highway market. Both Chrysler Group Transport and global logistics leader UPS placed significant orders for Mack EPA2010-certified Pinnacle day cabs (325 and 475 respectively).
In line with the Group’s commitment to ongoing investment despite difficult market conditions, Mack introduced the mDRIVE automated manual transmission based on highly regarded Group architecture. The mDRIVE is developed to work with Mack’s MP engines to deliver better fuel economy, driveability and safety. Mack also expanded its line-up of natural gas (NG) trucks, introducing an NG-powered version of its TerraPro cabover model for refuse and construction customers.