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Annual Report 2009

- provides for stable sales and more satisfied customers

It is not enough to manufacture and sell high-quality products for the Volvo Group to realize its vision to become world leader in commercial transport solutions.

Many customers want long-term cooperation around total solutions to execute their work as efficiently as possible with maximum profitability and up-time. Consequently, when choosing suppliers of vehicles or machinery, the offering of supplementary services combined with excellent products and high availability is to a great extent crucial.

Accordingly, the Volvo Group is offering such services as financing and insurance, various forms of service agreements, accessories and spare parts to support core products. The Volvo Group’s increasingly broad range of these services and aftermarket products is of ever-increasing importance to the Group's competitiveness.

Strengthening this offering is an important way for the Volvo Group to:

  • Satisfy customer demand and requirements throughout the entire lifecycle of the product and thus create a closer, long-term relationship with them.
  • Increase sales of supplementary services and products with sustainable profitability.
  • Enhance earnings stability by increasing the share of revenues that is less cyclical than sales of new vehicles and machines.
  • Differentiate itself compared with competitors by adding customer value throughout the entire product life cycle.
  • Strengthen the relationships with existing customers and attract new customer segments.
 
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