In the past year, the Volvo Group has advanced its position in Asia – a prioritized region with a high rate of growth. This is in line with the strategy of establishing a strong third market in addition to Europe and North America.
Strong economic growth in Asia and contributions from acquired companies have meant that the region's importance for the Volvo Group has grown considerably - during 2007, over 15% of the industrial operation's revenue was generated there, in comparison to slightly below 8% in the previous year.
With an established presence in the world’s three most economically significant regions, the advantages of being global become increasingly clear. Weak growth on one market can be offset by strong growth in another part of the world.