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Annual Report 2007

Continues to capture market share.

In recent years, Volvo Penta has strengthened its customer offering of so-called soft products – including the much-noted joystick, which makes it easier to dock a boat.

By delivering high-tech products with a focus on performance, reliability and environmental characteristics, and by satisfying customer demands for efficient service solutions, Volvo Penta has become a leading global supplier with one of the strongest brands in the industry.

With approximately 5,000 dealers in 130 countries, Volvo Penta has a unique, strong global presence.

With technical solutions such as the IPS system, Volvo Penta generates competitive advantages for leading global boat manufacturers such as Bavaria, Beneteau/Jeanneau, Cranchi, Sessa Marine, Azimut, Tiara, Four Winns, Riviera and Intermarine.

Using the IPS system, installation time can be reduced by up to 75% compared with a traditional straight shaft, resulting in more efficient production. At the same time, boat builders can offer end-users a quieter, cleaner boat with up to 30% lower fuel consumption – and one with significantly better performance and maneuvering characteristics.

With such world-unique innovations as Aquamatic sterndrive and Duoprop counter-rotating propellers, Volvo Penta created and through the decades further developed the business segment for marine diesel engines with sterndrives.

Volvo Penta’s market positions in this segment were strengthened further in 2007 through the launch of the new top-end D4-300 and D6-370 models. These engines combine performance with unique environmental and comfort features and contributed to strengthened competitive advantages for such world-leading boat builders as Fairline, Sunseeker and Princess.

Volvo Penta contributed significant economies of scale to the Volvo Group’s diesel engine production, primarily through sales of industrial engines, which in recent years have risen sharply. During 2007, Volvo Penta sold slightly more than 26,000 marine and industrial engines based on the Group’s diesel engine platforms.

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